While sheltering from the sun under a palm tree, Kris Van Puyvelde looked up, and saw the leaves slowly wave in the wind. It made him wonder why a garden umbrella couldn’t look this nice. That moment the idea to create a strutless umbrella with the looks of a palm tree was born.

Two years later Palma stunned at the Salone in Milan, and shortly after won the prestigious ‘Best of best’ Red Dot Design award.